FLEUR: Sedona International Festival of Fine Art and Wine Debuts June 26–28, 2026
SEDONA, Arizona (PRESS RELEASE)— FLEUR: Sedona International Festival of Fine Art and Wine will make its inaugural debut June 26–28, 2026, bringing together fine art, wine, and culture in a celebration inspired by the spirit of the American Southwest.
Founded by Verde Valley residents and mother-daughter team Taylor Roper and Toni Ross, FLEUR was created to celebrate Arizona's artistic talent, wine culture, hospitality traditions, and extraordinary sense of place.
The festival's vision was shaped in part by Roper's personal journey. After losing vision in one eye and experiencing significant vision loss in the other due to diabetic retinopathy, she was forced to step away from her hospitality career. Rather than leaving behind the industry she loved, she began reimagining how people experience art, wine, flavor, music, and place, helping inspire the sensory experiences at the heart of FLEUR.
Sedona has long held special meaning for the founders. "For us, Sedona is not simply the backdrop for FLEUR—it is the soul of it," said Roper.
Hospitality also runs deep in the family's history. Roper is a descendant of the McArthur brothers, whose legacy helped shape Arizona hospitality and architecture, including their role in the creation of the Arizona Biltmore.
Festival highlights include Galerie de FLEUR, Red Rock Reserve: Southwest in Bloom, and the Red Rock Reserve Estate Salon: Canyon Reverie. For the complete schedule, visit fleurfestival.com/events.
Among the festival's honored guests will be Christina Barrueta, who will host a special book signing for her latest release, Phoenix Eats & Drinks, during Canyon Reverie. Special guest James V. Monaci will lead International Wine Salons exploring wines and traditions from around the world.
The festival will also welcome special guest Phillip Payne, owner of Anticus Fine Art Gallery, as keynote speaker for the inaugural festival. Payne will also present featured exhibitions during the festival, including at Canyon Reverie.
Tickets and additional information are available at Fleurfestival.com.
About FLEUR: Named in honor of the flowering of Arizona vineyards, FLEUR is an intimate celebration of fine art, wine, and culture that brings together artists, winemakers, and cultural voices in a gathering inspired by Sedona and the American Southwest.