Sam Fox’s New Restaurant, Society Swan, Lands in Scottsdale Oct. 15
This Two-Level Stunner Serves Up Champagne Lunch, $10 Happy Hour and French-Inspired American Brasserie Flair
SCOTTSDALE, Ariz. (PRESS RELEASE) – Scottsdale is about to get a new go-to spot for champagne lunch, $10 martini happy hour and a buzzy see-and-be-seen dinner destination when Society Swan opens Oct. 15 at Scottsdale Fashion Square. The latest from restaurateur Sam Fox and Fox Restaurant Concepts, it is part timeless American brasserie, part French daydream and all about proving there’s always a reason to stay for just one more.
Bridging East Coast poise with Parisian charm, this two-level space offers a spirited take on everyday dining where elegance, mischief and mood converge. Inspired by New York City’s Swans of the 1960s and ’70s — iconic socialites who defined an era — and by Paris’ Swan Island, where a replica of the Statue of Liberty stands beneath the Eiffel Tower, Society Swan celebrates the enduring connection between American and French traditions. Classic cocktails, reimagined moments and all-day occasions collide in a setting designed for lingering. This is the scene, the spark and the story, written one drink, one dish and one unforgettable moment at a time.
“Society Swan is all about bringing a little glamour to everyday dining, but in a way that’s relaxed, fun and never fussy,” said Fox. The layered menu includes a frites section (because everything tastes better with fries) dedicated to the perfect pairing — think juicy Wagyu skirt steak frites and a crisp, coastal take on fish and chips. A raw bar selection adds a touch of indulgence, featuring highlights like the sweet, meaty stone crab claw. Rounding out the offerings is the Waldorf Grain Bowl, a fresh, modern nod to the storied history that inspires Society Swan.
The bar program is as carefully calibrated as the culinary lineup. The CIAO Brooklyn—bonded rye whiskey, a vermouth trio, toasted pecan and house bitters — anchors a collection of classic and contemporary cocktails. An approachable $10 happy hour martini menu applies the same attention to craft, with balanced builds, quality spirits and precise technique delivering polished drinks at exceptional value.
Society Swan (7014 E. Camelback Rd., Suite 559) will open Oct. 15 at Scottsdale Fashion Square, Arizona’s premier luxury retail and dining destination. Located in the former Kona Grill space, it is part of the south wing’s expansive redevelopment, which has attracted a wave of nationally recognized restaurants and elevated Scottsdale’s dining scene. To see the menu and book a reservation, visit SocietySwan.com. For the latest, follow @society.swan.
ABOUT FOX RESTAURANT CONCEPTS (FRC): Fox Restaurant Concepts' story begins with Sam Fox, a man who is passionate about hospitality and endlessly inspired by food and design. He opened his first concept, Wildflower American Cuisine, in Tucson in 1998, and today has introduced dozens of ever-evolving Fox Restaurant Concepts brands including The Henry, North Italia, Blanco Cocina + Cantina, Culinary Dropout and Flower Child. Now more than 25 years later, the group has 13 unique concepts with over 60+ locations that span across the U.S. The Fox Restaurants team is a community of creative thinkers who help bring Sam’s concepts to life. Starting in its Home Office in Phoenix (also known as the “Big Kitchen”), the team immerses itself in every detail and develops each idea into fully-fledged, brick-and-mortar restaurant experiences all over the country. With love for bringing passionate people and big ideas together, creating amazing experiences, and sharing stories over incredible food, Fox Restaurant Concepts see every brand as a way to connect with and serve those who matter most—their people and guests. For more information, visit FoxRC.com.