Did a lot of people sign up for the first one? No, even though it was free because I wanted to educate. Only a couple people joined. Then I started doing the food and sake pairing dinners. People started coming in; maybe six or ten people came. This was five years ago, so I’ve seen a lot of growth since then. Our last Sake Tour in Tempe had to be capped at 65 people.
How do you choose your Kabuki selection? Value, quality, and appeal. I get a lot of questions like “what’s the best sake?” It depends on how much you pay and the value. If I pay $10 and it tastes like $10, that’s good. But if I pay $10 and it tastes like $15, that’s better. This is a list I chose to appeal to everybody and offer quality sake. The interesting thing is, on the last menu I discovered and put three to four undervalued sakes on the Kabuki menu. I tasted them and said to myself, this can’t be $12, but I put them on the list. Then six months later, the vendor tells me they made a mistake on the calculations.
What are the best regions in Japan for sake? One of the most well-known regions for making sake is Nada, Hyogo (near Kobe city) due to its mineral-rich underground water called "Miyamizu". But recently the northern region (Tohoku area) has been making very good sake, as proven in the IWC Sake Competition. Many gold medals are from this region.
How about the US? California has a good source of water and rice. It is fairly inexpensive too.
Are there any trends you see in the US with sake? People are getting more comfortable about drinking cold sake, and also sparkling and flavored sake are getting popular. At Kabuki, we tend to sell more sake by the glass, but we also sell a lot of bottles of nigori unfiltered sake. The unfiltered is popular, and the Ty-Ku coconut is doing great.