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MONKEY SHOULDER DEBUTS “THE MONKEY MIXER”
(PRESS RELEASE) – Monkey Shoulder, the blended malt Scotch whisky, is bringing the fun back to serious cocktails in a big way, with the introduction of The Monkey Mixer. Drawing cheeky inspiration from a cement truck’s design, the traditional cocktail shaker has been upgraded and transformed into the ultimate cocktail machine. The Monkey Mixer, which can hold up to 2,400 gallons of liquid, resembles a cement truck, complete with rotating drum, or in this case, cocktail shaker, and will visit select cities in the USA beginning with its debut at Arizona Cocktail Week (February 17-19). Monkey Shoulder’s US Ambassador, Seb Derbomez and Brand Associate, Tobias Schopf, will be on hand to present the colossal cocktail shaker to attendees, serving the Mixed Up Monkey cocktail from the machine’s chute, and sharing the Monkey Shoulder mission.
Monkey Shoulder has received numerous accolades including designation as Drinks International’s Top Trending Scotch Whisky Brand of 2017, its fourth consecutive win in the category, and receiving the World Spirits Competition 2016 Double Gold honor. Since its launch, Monkey Shoulder has sought to challenge perceptions about Scotch whisky and redefine expectations for cocktails, with a focus on being a resource and inspiration for the bartending community. Monkey Shoulder has developed fantastic, cheeky tools such as the iSpoon and Konga Shaker that impart a sense of fun and spectacle, while celebrating the craftsmanship required in building a quality cocktail. The Monkey Mixer is the next step, and a large one at that, in this mission.
“Many consider whisky sacred and precious. Many take their cocktails very seriously. We respect that, but believe people should play with their whisky, and enjoy the experience,” shared Seb Derbomez, US Monkey Shoulder Ambassador. “Monkey Shoulder is an award-winning whisky that is made for mixing, and we are dedicated to sharing the joy and wonder of what a whisky cocktail experience can be with people across the country. The Monkey Mixer is a great vehicle to share this message in a big and unmistakable way.”
Fun facts about The Monkey Mixer:
- The capacity for the “Mixer” is the equivalent of 123,000 bottles of Monkey Shoulder
- The Mixer is over 27 feet long, 13 feet tall and 8 feet wide
- The mixer is powered by a 5000 watt Cummins Onan diesel commercial generator
- The sound system packs over 2000 watts of power and includes:
- 2 x 500 watt JL audio amplifiers
- 1 x 1000 watt JL audio amplifier
- 4 x 7.77” JL audio midrange speakers
- 2 x 13” JL audio subwoofers
- 1 x 18” Dayton audio subwoofer
- The delicious, refreshing and balanced “Mixed Up Monkey” cocktail recipe contains:
- 1 ½ parts Monkey Shoulder
- ¾ part mint simple syrup
- ½ part fresh lemon juice
- 3 parts soda
- Fresh mint sprig garnish
The fun begins at Arizona Cocktail Week when Monkey Shoulder and The Monkey Mixer break ground on a new era of whisky cocktails.
“For this first event, we’ve chosen to offer the Mixed Up Monkey cocktail, a mixture of Monkey Shoulder, mint syrup, soda, and lemon juice chosen for its universality and its playfully fun use of the whisky,” remarked Derbomez. “With this cocktail you can see just how mixable Monkey Shoulder really is – a truly cheeky addition to any cocktail!”
Following its Arizona debut, The Monkey Mixer will travel to select cocktail festivals and other surprise locations in the USA throughout 2018.
“I can’t wait to share Monkey Shoulder, The Monkey Mixer, and this experience with mixologists and cocktail enthusiasts as we travel to some of the country’s top spirits events this year,” added Derbomez. “Of course, we take safety and responsibility very seriously, so driving time and cocktail time will always be separate – as they always should be. We encourage all to imbibe responsibly always, and never drink and drive.”
Weekend with a Twist Package & Pre Jam Lee Jam Event Highlight Weekend Festivities at the Renaissance
(PRESS RELEASE) The Renaissance Phoenix Downtown Hotel will be offering an exclusive two-night package as one of the preferred places to stay during this year's Arizona Cocktail Week, February 17 - 19, 2018. In addition, the hip downtown venue's speakeasy will be hosting a "Pre Jam Lee Jam" event on Saturday, February 17th, that is open to the public with proceeds benefitting Grace and Mercy Homeless Ministries.
Weekend With A Twist Package:
February 17 - 19, 2018
Two nights in a deluxe standard king room, based on double occupancy
Crafted cocktail amenity upon arrival
Two tickets to the VIP Melinda's Alley Private AZ Cocktail Event on Sunday, February 18th (this is not a general admission event)
Melinda's Alley VIP Private AZ Cocktail Event (for hotel guests only):
Date: Sunday, February 18th
Time: 5 pm to 7 pm
Location: Melinda's Alley
Menu: Melinda's Alley cocktail menu with appetizer specialties created by Executive Chef Jack Strong
Admission: This event is exclusively for those guests who booked the Weekend with a Twist rooms package
The Weekend With A Twist Package is $229 plus tax and hotel fee. Overnight parking is not included. To book this package please visit this booking link, www.renhotelphx.com, or call 888-236-2427.
Melinda's Alley Pre-Jam Lee Jam:
Melinda's Alley and Lee Spirits Company combine their powers to bring a Pre-Cocktail Jam Mixer. Specialty menu designed by Lee Spirits and Melinda's Alley. Live music from The Copper States, complimentary food and a raffle to benefit Grace and Mercy Homeless Ministries.
Date: Saturday, February 17th
Time: 5 pm to 8 pm (Melinda's Alley will continue to be open following the event for normal Melinda's Alley business)
Location: Melinda's Alley
Menu: Lee Spirits inspired cocktails and Executive Chef Jack Strong's selection of light bites
Admission: Open to the public. Anyone can attend as part of one of the venues for AZ Cocktail Week. First come first serve basis
Music: The Copper States
Guest Bartender: Stephen Winchell from Lee Spirits, along with Renaissance Phoenix Downtown Hotel's very own celebrated mixologist Anthony Escalante
About the Renaissance Phoenix Downtown Hotel: Located in the heart of downtown Phoenix and within walking distance of some of the city's most popular sites and attractions, the iconic Renaissance Phoenix Downtown Hotel features 518 guest rooms including 73 suites, 50,000 square feet of meeting and event space, two restaurants including its new signature restaurant Dust Cutter, an on-site Starbucks, fitness center, rooftop pool and expansive, newly renovated lobby and hotel entrance. The landmark property, situated on the corner of 1st Street and Adams, is just two blocks from the Phoenix Convention Center, easy access to the Phoenix transit light rail system and four miles from Sky Harbor International Airport. Visit us online, or follow us on Facebook, Twitter and Instagram. The Renaissance Phoenix Downtown Hotel is located at 100 N. 1st Street in Phoenix.