Crab & Mermaid Fish Shop Unveils a New Food Truck
Crab & Mermaid Hits the Streets with Signature, Award-winning Lobster Rolls & more
New Food Truck scheduled for BIG Events: Russo & Steele, Street Eats & Spring Training
(PRESS RELEASE) Scottsdale, Ariz. (Jan. 12, 2017) – Crab & Mermaid Fish Shop (CrabAndMermaid.com) is taking its award-winning Lobster Rolls on the road, unveiling the brand-new Crab & Mermaid Food Truck in January, at Russo & Steele, and traveling to other major events during first quarter 2017.
The truck will be readily identifiable with a wrap that coordinates with Crab & Mermaid’s familiar and fun mermaid logo and nautical décor. The menu will focus on classics such as New England Lobster Rolls, named “Best Lobster Roll” by Phoenix Magazine, and fresh poke bowls.
Crab & Mermaid Food Truck makes its first stop at Russo & Steele at Salt River Fields, Jan. 18-22; followed by Street Eats Food Truck Festival at Salt River Fields, Feb. 11 & 12 with spring training ball park dates soon to be confirmed.
The full menu includes:
- Clam Chowda’. chopped clams, bacon, Yukon Gold potato
- New England Lobster Roll. shucked Maine lobster, lemon aioli, butter toasted roll (hot or cold, spicy or regular)
- Poke Bowl. white or brown rice, marinated ahi tuna, salmon, cucumber, daikon sprouts, scallion, edamame, seaweed salad, avocado, sesame soy vinaigrette, pickled ginger
About Crab & Mermaid Fish Shop. Crab & Mermaid Fish Shop by Square One Concepts, Inc. is in Old Town Scottsdale. The friendly seashore atmosphere allows patrons to enjoy an unforgettable yet casual seafood experience. The menu focuses on fresh seafood from coast to coast featuring ‘New England clam chowda’, lobster rolls, crab cakes, poke bowls, sushi, ‘Off the Dock’ seafood prepared to patrons’ tastes, a raw bar and more. Crab & Mermaid Fish Shop, 4218 N. Scottsdale Road Scottsdale, Ariz. 85251. 480.941.0101 Visit CrabAndMermaid.com for more information.
About Square One Concepts. Square One Concepts is a full-service hospitality management, concept development, design and consulting firm located in Scottsdale, Ariz. Square One Concepts is led by a management team with more than 100 years combined experience. Founder and CEO S. Barrett Rinzler has created, designed and managed more than 20 unique concepts in multiple locations throughout the West and Southwest including Scottsdale, San Diego various locations throughout metro Phoenix and Denver. The company portfolio includes Cold Beers & Cheeseburgers, Wasted Grain, Crab & Mermaid Fish Shop, Bourbon & Bones, as well as Bootlegger and Pacific Beach Shore Club in San Diego, and at least two branded food trucks -- Cold Beers & Cheeseburgers, and Crab & Mermaid Fish Shop featuring lobster rolls. Square One Concepts strives to create unique and lasting restaurant and nightlife concepts that provide enjoyable and memorable experiences. Square One Concepts, 7525 East Camelback Road #106 Scottsdale, Ariz. 85251. Visit SquareOneConceptsInc.com for more information.